My name is Breanna, and I am a student in West Virginia University’s Integrated Marketing Communications (IMC) Master’s Program. Currently, I am in IMC 619: Emerging Media and the Market. Throughout this 9-week course, I will be publishing blog articles, and these articles will look at a wide variety of topics dealing with emerging media.
What is considered emerging media? Emerging media includes communication methods that, for the most part, are rooted in technological advancements and are increasingly becoming more interactive and connected. Over the last few decades, this type of media has increasingly involved harnessing the power of the ever-evolving Internet and being able to effectively use technologies that can plug into the digital realm. Some examples include (but are not limited to) social media, smart technology, mobile technology, wearable technology, and other online technology.
Why focus a marketing communications blog on emerging media? Well, emerging media is becoming more and more a part of our lives. Consumers constantly use this type of media on a daily–even hourly–basis. Think about how many times you check Facebook, Pinterest, or Twitter. Or think about how often your smartphone is with you. We’re surrounded by emerging media! You see, marketers can directly reach and interact with consumers through emerging media. Thus, it is extremely important to understand this kind of media and any future trends that are associated with it. This way, marketers can build positive and engaging relationships with their customers.
Here is a link to my school’s homepage: http://imc.wvu.edu/